Comments on: Inline

By: John Lampard

John Lampard — Sat, 22 Nov 2008 04:18:01 +0000

Hi Charles, thanks for your comment. It was well over a year ago when I posted up my flyers, so I’d say they would be long gone by now. I did mean to try it again but never got around it.

I couldn’t really tell you a how lot about marketing though. The flyer idea was inspired by a post on offline guerrilla marketing ideas at ProBlogger (which is a good place to look for blog marketing tips btw).

Offline “guerrilla marketing” in itself won’t bring a whole heap of traffic though, it’s more a way to have a bit of fun (and get away from the computer for awhile ;) than anything else.

Anyway good luck with your ventures. :)

By: charles

charles — Tue, 18 Nov 2008 07:09:11 +0000

i was just googling unsw noticeboards and was directed to your page. I am assuming the discussion is now dead. I am new to this whole marketing thing and i am fully committed to be extremely good at it. I was just off posting up teartabs at unsw this arvo… not sure where the boards are though so went around in circles hoping to run into some! John would you have any good marketing books to recommend? Or things to do to sharpen my marketing knowhow?been following some tips from brian tracy!
Cheers mate!

By: John Lampard

John Lampard — Wed, 20 Aug 2008 23:52:46 +0000

All the notice boards at the uni are like that (it’s a disgrace I know ;), but I was going for exposure. This story made the front page of Digg (as I mentioned earlier in the comments) so all up, and considering it ended up being a one-off “campaign”, I was quite happy with the publicity that was generated.

By: H E L M I A S Y R A F

H E L M I A S Y R A F — Wed, 20 Aug 2008 16:48:35 +0000

yah..at least you should put it @ better notice board

your nice logo deserve it…if not the board will discredit your entire ad.

y dont u cut your ad into business card size and make fro the xtra paper as the case or maybe something u can put the cutting by pasing it at the notice board….

I think it is ok….

By: John Lampard

John Lampard — Wed, 20 Aug 2008 09:59:48 +0000

Actually the idea was to spend as little money as possible. :)

By: H E L M I A S Y R A F

H E L M I A S Y R A F — Wed, 20 Aug 2008 09:32:14 +0000

hi….i found out your blog when I used the Digg….
To be frank, the idea is great but it has one problem….

THE PRESENTATION….

By puting your logo + advert on the white paper, in my opinion make your advert looks like normal advert – nothing special about…sorry to say….

You must make it base on human perception….

In my opinion you should try to print it out on a transparent A4 plastic ot the best is make stickers.

ONE more thing, when you u put up our ad on the notice board, the other ads remains + the unattractive board discredit your adz.

For me, the key of succesful guerila marketing is how you exploits other strentgh to give u extra advantage such put our ad besides the attracrtive + expensive ad for example or at any nice looking/contrast + clean board.

Hope u will benefit with this little advice.

p/s : I am planning to make business card and stickers of my blog – Place Where Hands Start to Give Help on my own – cheaper as compared if we order it. Can give for free at any event + i think very effective

You should try it….
(n_n)

By: John Lampard

John Lampard — Wed, 04 Jun 2008 02:32:16 +0000

I don’t really have enough logos to go leaving them in elevators too often (the photo above is more of an example of how the idea might work), I more use the logo from the biz card to leave at parties and networking gigs… very bad I know, but this is meant to be less than conventional off-line promotion :)

By: Guerrilla Marketing

Guerrilla Marketing — Mon, 02 Jun 2008 20:46:46 +0000

Great example, I’m sure the hate group over at http://www.causs.org/ (Citizens Against Ugly Street Spam) would have a stroke if they saw that in en elevator. Personally, I love the idea .. if everyone did this, could = some great PR.

By: John

John — Fri, 30 Nov 2007 10:11:18 +0000

Hey Bill. It was hard to gauge what traffic, if any, the flyers actually generated. I received a couple of comments and emails from people saying they’d seen the them, and we know only 1 or 2 per cent of a blog’s readers leave comments or send in emails.

I was very interested to see what results a very basic flyer, utilising really only an oversize version of my logo would generate, hence no explanation as to what anyone would see should they visit the URL.

Unfortunately I never got around to a second, more thorough, flyer drop. On the flip side this story did make the front page of Digg, so ironically quite a few people did end up visiting disassociated in the end.