Pro-bloggers start your engines, this could be the opportunity you have been waiting for.

Rupert Murdoch, emperor of News Corp has hinted that the current subscription charges to access The Wall Street Journal website may be abolished.

Mr Murdoch, who signed a $US5.6 billion ($A6.6 billion) deal last month to buy Dow Jones, the publisher of The Wall Street Journal, told a New York conference that offering the website for free “looks like the way we are going”.

Currently subscription fees net $US100 million, I presume annually. Surely even that sort of money would be missed by News Corp bean counters, but Mr Murdoch doesn’t seem to think so.

Dismissing concerns he might lose up to $US100 million in subscription fees, he said: “If the site is good, you’ll get much more.”

To compensate for a loss of earnings via subscription fees, the website itself now has to go about generating more than $US100 million a year to reach that “much more” level.

“If the site is good, you’ll get much more.”

I wonder who is charged with the task of making the site “good”?

Are there any pro-bloggers therefore up for a bit of revenue raising challenge then? I know there’s people out to make an income from blogging within a year, how do you feel about trying to make $US100 million within a year instead?

It has to be possible though. I expect The Wall Street Journal has a very good readership base, so at least trying to promote and build up an audience would be the least of your worries. Initially anyway.

I’m sure Google Adsense could be incorporated very nicely into the site’s distinguished columns, and private banner sales would bring in a mozta. There you go, two monetising ideas with my compliments.

I’d have a shot at it, but (most unfortunately) matters finance are not my niche…