Greatest Copy Shot Ever Written, by Nick Padmore.

While bloggers may have all manner of whiz bang ultra fangled technologies to play with, at the end of the day conceiving the message is just as important as conveying it.

So, how good is your copy writing?

The relevance of old-school advertising copy to web writers, developers, and designers is not always fully appreciated. But even on the web, we need great headlines and taglines and all those other clever scraps of text.

And, as with anything, it seems the mantra less is more applies when it comes to composing those all important slogans, straplines, taglines, and headlines, or copy shot to use Nick’s preferred term.

All great copy shots should be five words in length, not mention the brand name, be declarative, be grammatically complete, be otherwise standard, and contain alliteration, metaphor, or rhyme.

This is the conclusion he reached after studying what were considered the 20th century’s 115 best such “copy shots”.

Five words in length?

dissecting the {SubSet} culture since 1997

I’m one over the five. Maybe I could replace “since 1997″ with “daily”? Then again, maybe not.

How do your taglines compare with the top 115?