How Many People Listen To Podcasts.
Not to put any budding podcasters off, but if you are considering partaking this post by Richard Giles may be worth a read first.
Just over a month ago I ran a quick analysis over Scouta’s data, and found that a small sample showed that possibly only 10% of downloaded podcasts are consumed to any degree, and only 50% of those are consumed over 50%: Are Only 10% of Podcast Downloads Consumed?
But then again, in this time tight, micro attention spanned, world of ours, what exactly is consumed with 100 per cent undivided attention anyway?
disassociated? Ice cream? Yep, I’d go for the ice cream also :)
Bear in mind these particular findings are based on a relatively small sample however.
