5 vital logo design tips

Posted by John Lampard on Friday, 11 January, 2008 to the design and art subset

Australian designer Jacob Cass writes at David Airey.

Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and / or images. A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.

Want a ~~good~~ great example of logo design? Look no further than the Mcdonald’s logo. Seriously.

Tags: brand, design, identity, logos, Mcdonald's, trademarks

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Hey John,

Thanks for the mention. I hope all’s well over your way.

Said David Airey at 7:11 pm on Friday, 11 January, 2008
You’re welcome David :) Good to see all is back to normal at your place after recent events.

Said John at 7:25 pm on Friday, 11 January, 2008
Thanks for the tips. Itâ€™s a very informative post. I just stumbled upon some other logo sites

http://www.logoblog.org/
http://www.logolounge.com/

Said Aaron at 9:07 pm on Friday, 11 January, 2008
It’s a great article isn’t it? Thanks for the links Aaron.

Said John at 9:36 pm on Friday, 11 January, 2008
Thanks for the mention of my post on Davids site… All the best.

Said Jacob Cass at 12:04 am on Monday, 14 January, 2008

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