Australian designer Jacob Cass writes at David Airey.
Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark - it reflects a business’s commercial brand through the use of shape, fonts, colour, and / or images. A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job.
Want a good great example of logo design? Look no further than the Mcdonald’s logo. Seriously.
Hey John,
Thanks for the mention. I hope all’s well over your way.
You’re welcome David :) Good to see all is back to normal at your place after recent events.
Thanks for the tips. It’s a very informative post. I just stumbled upon some other logo sites
http://www.logoblog.org/
http://www.logolounge.com/
It’s a great article isn’t it? Thanks for the links Aaron.
Thanks for the mention of my post on Davids site… All the best.