Stephen Hutcheon charts the rise and rise of Apple, following the announcement that “the technology giant” plans to open a flagship store in Sydney.
In the decade since he returned to the helm of the outfit he co-founded more than 30 years ago and rescued it from near death, Apple chief executive Steve Jobs has transformed the Californian-headquartered operation into a global digital lifestyle powerhouse. Late last year, Apple’s shares briefly touched $US200 (about $230) for the first time, valuing the company at $US174 billion and making Apple the world’s third-biggest technology company – ahead of the likes of IBM and Intel and only bettered by Google and Microsoft.
And it’s all largely due to the enduring success of the iPod. Create a device everyone wants, or thinks they want, and the world will beat a pathway to your door.
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