Richard Durnall interviews Rand Fishkin, CEO of Seattle based SEOmoz.
In the most basic sense, Search Engine Optimization is simply the practice of improving a website or webpage to receive more traffic through search engines. That alone is somewhere that I think some folks get confused - it’s not about rankings, it’s about traffic. If you concentrate on trying to achieve rankings for a few specific keyphrases without considering the larger view of traffic, you’re missing out on a huge slice of the pie.
If SEO, or Internet Marketing, is your thing, and something tells me there’s more than a passing interest in some quarters, then this interview is for you.
