A Chat with the Designer of the Google Logo.
Ruth Kedar, designer of what must now be one of the most recognisable logos in the world, possibly rivalling the likes of Coca Cola, Shell, and Ford, speaks about creating Google’s logo.
Google wanted to create a unique logo that would clearly differentiate them from the other search players at the time (Yahoo, Excite, HotBot, LookSmart and Lycos), as well as embody their unique vision. These other players were commercial portals first, and search engines second. Google wanted to convey that it was as a search provider first and foremost. It offered fast, comprehensive, and above all trustworthy search results. It was innovative, algorithmically complex yet incredibly simple to use. Furthermore, Google as a brand should repudiate all things corporate, conventional or complacent.
To be honest; given its simplicity, and use of little more than the primary colours, I thought it was something that Google’s two co-founders had quickly put together.
No, not quite. It nevertheless goes to show that the “keep it simple” and “less is more” principles never fail.
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