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Walking On Air

Posted by John Lampard on Saturday, 2 February, 2008 to the technology subset

Walking On Air

The MacBook has no optical drive. What’s the use in that then? As Mike Walsh points out however, that’s hardly likely to prove a problem for the online/download it generation.

Manufacturers forget that time and again consumers will happily trade resolution and quality for convenience and flexibility. Hence cassette tapes over high fidelity vinyl records, MP3 over CDs, and increasingly - web downloads over DVD. Take a closer look at the Macbook Air. There’s no optical drive. The prediction is that audiences will increasingly stream or download wirelessly what they want to watch. Media companies should take note. By the time the studios have finished working out who’s going to win the physical media format war, they may discover it was a Pyrrhic victory after all.

Now to find a way to look passed the Air only having the only one USB port, no ethernet port, non-expandable memory, and a non user replaceable battery. Still wouldn’t say no to one though.

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