The Appeal of the MacBook Air

posted by John Lampard on Saturday, 16 February, 2008 to the technology subset

The Appeal of the MacBook Air

John Gruber reinforces the view that the MacBook Air, despite (some) technical and performance limitations, will still be a box office hit (mainly) on account of its sexy design.

The key to understanding the appeal of the Air is that you’ve got to stop thinking about technical specs as the primary factors. Here’s an analogy: the MacBook Air is like a sporty convertible coupe. You buy one not for practical reasons, but because it is satisfying to own something beautiful and clever and fun.

Highly conjectural disassociated straw-polling backs this up. Everyone I have spoken to about the Air, bar one, wants one.

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