Imagine this…
TO SEE what the future of film distribution might look like, go to a website called ZML.com. It offers 1,700 films for download to personal computers, iPods or other hand-held devices, or to burn to DVD. It is inviting and easy to use, with detailed descriptions of each movie, editors’ picks, customer reviews and screen stills. And the prices are reasonable: “Atonement”, for instance, costs $2.99.
If you think it sounds too good to be true, it is, sort of. ZML.com is in-fact a pirate site. Despite this, the film industry has a lot to learn from ZML.
Lesson number one: people are prepared to pay for download on demand movies.
