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Clients: Beware, and Be Clear!

Posted by John Lampard on Thursday, 6 March, 2008 to the comment subset

Clients: Beware, and Be Clear!

Memo to clients seeking creative/design work; a few tips for composing creative briefs:

You’re probably standing in the doorway of your in-house designer or at the workplace of a design firm, and you’re holding a post-it note saying something like: “Need website with shopping cart,” or “Need complete business identity: Be creative!”

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