To Aim Ads, Web Is Keeping Closer Eye on You
So long as this surveillance is only for serving “targeted advertising”, being watched shouldn’t prove too a big problem…
A new analysis of online consumer data shows that large Web companies are learning more about people than ever from what they search for and do on the Internet, gathering clues about the tastes and preferences of a typical user several hundred times a month. These companies use that information to predict what content and advertisements people most likely want to see. They can charge steep prices for carefully tailored ads because of their high response rates.
Otherwise would going to a net cafe mean I could surf the net a little more obscurely?
