Client Taxonomy: Bruisers, Nodders, and Champions
Client profiling by Jason A. Tselentis at Speak Up.
Clients come in all shapes and sizes. But how do you handle a Bruiser? What do you say to a Know-It-All? And what if a Donald Trump is on the other end of a boardroom table? Which of these tough, brainy, or bossy people sound like your clients? Which did we leave out?
My favourite profile is that of the Bruiser (not all Bruisers I know are clients…)
Likes to fight, hates to listen, may curse.
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