In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page – 400 words – on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication. And in the spirit of conversation, you can follow-up and extend your interest in the topics covered in the book at the Age of Conversation blog.
Proceeds from the sale of the book, available in paperback or as an ebook, are being donated to Variety International, The Children’s Charity, and so far over $10,000 has been raised.
Chris from The Marketing Fresh Peel is planning a multi pronged campaign to help boost the book’s profile, and there are a number of ways to get involved if you’d like to be part of the fun.
Which of course you do. As an experiment in the use of social media to promote an idea or product, the results will be worth keeping tabs on.
Update: digg the Bum Rush here, you know you want to.
Comments are closed. Please send a message if you want though.