Offices and The Creativity Zone
Dan Benjamin on why open plan offices, or come to that, offices in general, are counter productive, and virtually useless, when it comes to entering the creative zone.
Getting into The Zone is almost like getting lost a good book. You’re sitting comfortably, you have your favorite beverage in hand. The house is quiet and you’re without distraction. You’re reading, the book is great, you’re engaged in the experience. Uninterrupted, you could continue like this for several hours without even noticing the progress of time - and without feeling like you’re exerting any real effort. This is what The Zone feels like, but instead of reading, you’re creating.




