Think Apple: It Boosts Creativity
Looking at the Apple logo for just 30 milliseconds is more conducive to creative thinking than looking at the IBM logo for the same amount of time.
You don’t need to be a Mac owner to be a cutting-edge hipster. Turns out just thinking about Apple can make you more creative. That’s according to researchers at Duke University and the University of Waterloo, who found that exposing people to a brand’s logo for 30 milliseconds will make them behave in ways associated with that brand.
We put this theory to the test. :) Check it out: http://www.youtube.com/watch?v=kXn95Wicufo
Proof beyond all doubt if you ask me ;)