Fairfax unveils youth news website
So this is citizen journalism! Australian newspaper publishers Fairfax today launched The Vine, an online news service especially for Generation Y readers.
Unlike traditional news services, The Vine encourages reader participation (user contributed content) by promising members the possibility of “fifteen megabytes of fame”, according to Fairfax senior product manager, Cinnamon Pollard.
“We found that there are three key things that young people seek when they are consuming media. That they can participate, that they can express themselves and that if they contribute to the site, the prospect that they could become famous,” Ms Pollard said.
