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Real People Don’t Have Time for Social Media

Posted by John Lampard on Tuesday, 22 April, 2008 to the comment subset

Real People Don’t Have Time for Social Media

Just when everything was going so well, this comes along and upsets my perception of reality.

If we’re going to recommend a service or activity to a friend whose alarm goes off at 6 AM and doesn’t return home from the office until 6 PM, then we need to respect that their “spare” time is precious. Whatever new app or service we’re trying to push on them should have real value.

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