10 Dumb Ideas that Made A Lot of Money
Maybe not so dumb after all. The Pet Rock was a classic. You couldn’t find these things in your own backyard, or at a nearby park, could you?
This was a simple, million dollar idea. Pick up a rock, throw it in a box with some hay and sell for $4.99. Who knew millions of people would prefer to buy a rock to collect dust in their junk drawers over going out and finding one of their own.




