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Beware the social networking applications

Posted by John Lampard on Tuesday, 29 April, 2008 to the technology subset

Social networking applications can pose security risks

Your Facebook profile may be set to private, and you only accept friend requests from people you actually know, but still your private data can fall into the hands of undesirables by way of… applications.

While the mind boggles at what might be here, one result of application harvested personal information appears to be targeted advertising, and high precision ad targeting at that.

Jonathan Gaugler, a 26-year-old New Yorker, is one who finds targeted ads on his Facebook page a bit too invasive. “Getting married? Do your registry here!” read one recent ad that showed up. Another on his fiancee’s page was advertising for egg donors for fertility clinics. “Creepy,” Gaugler says.

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