5 sure fire ways to make yourself look like an idiot
How not to build good relationships with your clients… making them a better offer on something you know they’ve already purchased has to be the pick of the crop here:
Talk about rubbing your customer’s noses in it. These days people are aware that offers change over time. How many of us have bought a TV, only to find it on sale the next week, or Apple’s price drop on the iPhone. So if they see an ad on your site, or hear something on the radio, most people will feel unlucky, but not angry. Send them a direct mail, with their name on it, offering them a better price something you should know they already own - now you’re asking for trouble.
