Traditional media (TV, newspapers, radio) has progressively been losing readers and viewers, as more people go online looking for information and entertainment.

In a bid to redress the balance, media companies in conjunction with ISPs, are apparently preparing plans to limit the number of websites that will be available for general consumption, thus enforcing a television like viewing regime upon internet audiences.

The entire media and marketing industry is losing its grip on the upcoming generations of Internet-minded consumers. Statistics show that traditional media is losing popularity as the Internet continues to grow drastically every year. And the Internet is a completely different place: consumers aren’t passive any more and advertisements don’t have the same psychological effect they normally have on television. Internet users are very active and focused: they only go to the sites and services they want, and with an infinite amount of alternatives, users simply switch to something else if one service becomes too commercialized with annoying advertisements.With this in mind, it’s no surprise that the past 6 years the industry has secretly been planning a “take-over” to secure the Internet as a purely commercial playground.

It’s interesting speculation, but lets take such a scenario a few steps further.

Internet audiences, especially those who are “active and focused”, and not interested in the mainstream content being served up by the media conglomerates, would quickly flock to alternative, dare I say it, guerrilla internet providers, would they not?

Internet providers who placed no “restrictions” on the content customers could access. While sounding overly simplistic, if there’s a way to subvert a system, people will find it.