Plurk is the new Twitter. In order to become this spring’s black however, Plurk needs to jump something Gordon Whitehead refers to as the “The Sticky Media Gap”.
Social Media brands have to understand after the initial hype, brilliant ideas have to cross “The Sticky Media Gap.” A big gap that exists between social media Thought Leaders and Early Social Media Adopters… and like traditional media – it has to stick.
“Thought Leaders” tend to be the first users to seriously adopt a new technology, which can thrive with their support. Or wither without it. If the Thought Leaders can be won over, the idea is likely to gain far wider attention.
<usability mode> I was just messing about with Plurk updating my profile, but couldn’t see a “home” button, or link. After I’d finished editing my profile I had to use Firefox’s back button to return to Plurk’s main screen. What gives here? </usability mode>
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