One of Australia’s largest retail banks, NAB has taken to leaving spam comments on blogs as part of a targeted promotion for a new product, according to an article published at Crikey today.
The bank apparently thought they’d “give it a try” as “blogs are a public forum”, and believed that blog moderators would delete any comments they felt were inappropriate.
Another way of saying they didn’t contact the blog author beforehand to let them know (let alone seek permission) that their website was going to be used as a promotional billboard for the bank.
Not only would most “blog moderators” delete such comments, they’d probably also flag them to the attention of anti-spam services such as Akismet, therefore spelling a quick end to any future such “commenting campaigns”.
