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What’s in a Top Level Domain name?

Posted by John Lampard on Friday, 27 June, 2008 to the comment subset

ICANN’s change in policy for domain name extensions, or Top Level Domains (TLD), might be good news for domain speculators (and even ICANN itself), but for the rest of us it could usher in an era of confusion when it comes to finding some websites.

If anything, this actually devalues .com domain names - many browsers currently assume “.com” for any word you type into the address field (others assume you want to search for that term on the web). So if you already own “.com”, the value of this auto complete function just vanished - afterall, if a user types “pepsi” - do they mean “pepsi.com”, or “something.pepsi”?

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