The future of advertising by Maki at Dosh Dosh, includes billboards that will photograph people who look the ads they feature, and even display ads based on the perceived gender and demographics of a viewer.
A billboard located at the street corner is watching you. A camera is embedded in the billboard and a computer analyzes the people who pass by it. It tells the advertiser how many people walked in front of the screen, turned to face the ad and how long they looked at it. It reads your gender with an accuracy of 85%, so men and women will each see different ads. Plans are already underway to detect different ages and even family groups. This intuitive digital advertisement exists, courtesy of Quividi, a French marketing technology firm.
