This week’s “say what” moment is courtesy of Microsoft marketing executive, Brad Brooks, speaking about an advertising campaign intended to restore consumer confidence in the Windows Vista operating system, who is quoted as saying “software out there is made to be compatible with your whole life.”
“We’ve got a pretty noisy competitor out there,” Brooks said of Apple whose “I’m a Mac… and I’m a PC,” commercials criticize Windows Vista. “You know it. I know it. It’s caused some impact. We’re going to start countering it. They tell us it’s the iWay or the highway. We think that’s a sad message. Software out there is made to be compatible with your whole life.”
Should that have been more like “software made to be compatible with your whole life is out there… somewhere”?
