I used to spend hours (heh, if not days) preparing story pitches for newspaper and magazine editors, so I know it’s something not to be taken lightly. Josh Catone offers some tips and ideas for making a successful post pitch to a blogger.
A recent survey conducted by a PR firm of Asia-Pacific bloggers (PDF) found that 84% of bloggers welcome contact from PR firms or companies. But it is important to know how best to approach a blogger to have the best chance of being heard. A couple of weeks ago I had a conversation with a public relations professional just getting her feet wet dealing with bloggers about how best to pitch this new media breed.
