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Coke verses Pepsi, Serif verses Sans Serif?

Posted by John Lampard on Tuesday, 15 July, 2008 to the design and art subset

Which font family is better for use on the web when it comes to legibility, Serifs or Sans Serifs?

What initially seemed a neat dichotomous question of serif versus sans serif has resulted in a body of research consisting of weak claims and counter-claims, and study after study with findings of “no difference”. Is it the case that more than one hundred years of research has been marred by repeated methodological flaws, or are serifs simply a typographical “red herring”?

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