Friday 1 August is Usability Challenge 2008 day. Because the world needs a usability shake-up. And more emphasis on end user and customer testing before web or software applications are launched.
Or the layout of the cheese display is finalised at the supermarket, for that matter.
I’m talking about poor information architecture in the gourmet cheese section of the deli (where’s the BLOODY stilton???). I’m talking about cash registers that make cashiers struggle (and you late), tv remotes with 30 buttons that you will never press, call centres that make you prove your identity even when only you need 100% generic advice (“Ok sir, before I give you the showing time for that movie, can we start with your name, date of birth, eye colour and the name of that kid in second grade who stole your peanut butter sandwich that one time?”).




