Design and production are a collaborative process, not a case of “us verses them”. But that’s a no-brainer, right?
Teams must collaborate throughout the project. Designers challenging engineers to at least try their idea. Engineers reminding designers that the supply of time and money being finite, choices have to be made. The two together defining more perfect solutions that ship, and work not just correctly but elegantly. The idea of there being these two separate things has to be forced away from our thinking. They are one team, which produce one product. Stick their desks together and see what happens.





