Let’s take shallowness and superficiality to a new low by taking advantage of Friendfeed’s new fake following utility.

The Friend Lists also support “Fake Following” - a seemingly unintuitive feature that allows users to look like they’re following their friends without actually getting their updates. Users often expect to have their “Follows” reciprocated by their peers, and a failure to do so can lead to bruised egos. But indiscriminate following comes with a price too, as it ultimately leads to an unmanageable amount of noise (and stories you might not care about). Fake Following manages to skirt the issue with a digital white lie, and is a feature Twitter (which has a similar system) should offer too.

Oh wait up, now I get it, it’s just a case of technology imitating life or something… since when did anyone listen to someone else anyway?