The ultimate sign of success in your field of work, being able to wear exactly what you want.
And these words of Erin McKean should be bottled: “people who are successful in business are usually also successful at being completely themselves”.
If you have a distinctive enough look, it can function as your own brand. People often cringe at the notion of “branding” themselves. But your personal brand doesn’t have to be a focus-tested, genericized, rubberized simulacrum of a real person; it just has to be a concentrated version of you. When people talk about having a “personal brand,” what they really mean is that people who are successful in business are usually also successful at being completely themselves. They don’t hesitate to express what’s important to them – their ideas, their vision, and yes, their style.
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