Twitter resident social media commentator amandachapel speaks about her social media de-vangelism mission with Tom Cunniff.
Social media is the widely-celebrated fad that has elevated idle chitchat to quasi religion. It is the abandonment of commonsense business that was once ruled by presentation and meritocracy. It is a stage for a cult of amateurs empowered to act out Lord of the Flies. It is the great Cluetrain wreck.
“A cult of personality is not a reasonable substitute for marketing rigor.” Unfortunate, that… I’m cult of anything but marketing rigour.






Thanks for picking this up from my blog.
Marketing rigor isn’t all that bad if it’s used as an aid to judgment.
When it’s used as a substitute for judgment and turns into a creative straitjacket, it’s better described as “rigor mortis” :-)
Love the look of the site — I’ll definitely come back and spend more time here. Cheers!
Thanks for the compliment Tom, appreciate it. :)
I didn’t really know much of the amandachapel back story, or that it was in fact so extensive, so I enjoyed the interview.