As we learned earlier, alcohol consumption increases with the volume of music in bars, and now it seems certain sorts of wine are better suited to specific music genres.

Red wine especially seemed to enjoy more favour among a study group when accompanied by “powerful and heavy” music.

Four types of music were played - Carmina Burana by Orff (”powerful and heavy”), Waltz of the Flowers from The Nutcracker by Tchaikovsky (”subtle and refined”), Just Can’t Get Enough by Nouvelle Vague (”zingy and refreshing”) and Slow Breakdown by Michael Brook (”mellow and soft”) The white wine was rated 40% more zingy and refreshing when that music was played, but only 26% more mellow and soft when music in that category was heard. The red was altered 25% by mellow and fresh music, yet 60% by powerful and heavy music.