Depending on your web browser, and the system fonts on your computer, the text you are reading on disassociated should mainly render as Helvetica.
But has this Rolls Royce of fonts, and the appeal of its “cold, almost clinical modernity”, made Helvetica too popular for its own good?
Surely not, but should you wish to consider some alternatives to this classic, The FontFeed has some great suggestions.
Helvetica, with its simple, unadorned forms, is the perfect crystal goblet. Even its ubiquity contributes to its neutrality - letters so common they become invisible. But invisibility isn’t always appropriate, particularly in advertising or branding where individuality is key.
