A recent post at the Bleeding Edge made me laugh, since it relates to something I wrote about in August, though my thought was from a slightly different angle.

We all want a screen with a big button. You know, the one you can click in a split second and then the machine does what a machines should do - work hard to produce an outcome. Whilst we can lean back, think deep thoughts, envision even more social and career delights. Truth is, the screen with the big button eludes us mostly. Whether or not we’re wearing our fingers to the bone or frazzing our brains out mentally flipping between two physical screens and three virtual ones, we’re actually slaving to the machine.

We are indeed slaving to the machine. The thought of the “big button” does live in the mind of certain people though, those who believe generating website or blog content is pretty much the product of a computer processing operation:

Needless to say my colleague’s client doesn’t maintain a blog or website, so probably thinks composing any sort of content is simply a matter of opening a blank Word file, hitting the enter key, and seeing a full page of text spontaneously appear.