Crisis? What crisis? This is an opportunity

posted by John Lampard on Thursday, 2 October, 2008 to the comment subset

Now is the time to get entrepreneurial says Seth Godin, because in crisis there is opportunity:

Growth is frightening for a lot of people. It brings change and the opportunity for public failure. So if the astrological signs aren’t right or the water is too cold or we’ve got a twinge in our elbow, we find an excuse. We decide to do it later, or not at all. What a shame. What a waste. Inc. magazine reports that a huge percentage of companies in this year’s Inc. 500 were founded within months of 9/11. Talk about uncertain times. But uncertain times, frozen liquidity, political change and poor astrological forecasts (not to mention chicken entrails) all lead to less competition, more available talent and a do-or-die attitude that causes real change to happen. If I wasn’t already running my own business, today is the day I’d start one.

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