Rumours of Steve Jobs’ retirement greatly exaggerated

Friday, 17 October, 2008

Steve Jobs walks onto the stage at a product launch with senior Apple executives Tim Cook and Jony Ive, and straight away talk surfaces that his retirement is imminent:

Steve Jobs is leaving Apple. Not tomorrow, but probably very soon. That’s why he started to say good bye today, doing something more important than just presenting new MacBooks, MacBook Pros, and an updated MacBook Air. Today’s event was a play in which he clearly told everyone that the company is more than himself. Since the very first minute, when he immediately sat down to let Tim Cook talk, he was saying: “Hey, look, Apple is more than Steve. These are The Guys, the Goodfellas, the A-Team. They share the same vision I have. And they are going to push the company forward when I change my office chair for a hammock and caipirinhas on my private beach in Hawaii”.

Refuted at Daring Fireball though:

Why would he leave now? “A hammock and caipirinhas on a private beach” would be living hell for Steve Jobs.

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