Web copy everywhere, but little that means what it says

posted by John Lampard on Thursday, 6 November, 2008 to the comment subset

How to improve your web copy writing, by Erin Kissane.

Web copy is still, for the most part, being written in much-less-than-ideal circumstances by people who aren’t writers and don’t have any time. That’s a problem, but it’s not one we’re likely to solve in the next few years – particularly not with a recession forcing many people to do ever more with ever less.

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