Laurel Papworth has posted her Social Media Marketing Campaign presentation, from last week’s The Edge Of The Web conference, in Perth.
Create - or better yet, find - social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip sheets? Put them in a wiki or a blog post. That sort of thing. Don’t waste money on made-for-web “viral” crap. It’s useful, not buzzy stuff that social media wants.
And still on The Edge Of The Web, Mike Brown of Webstock has written a great post about the value of attending web, or industry, conferences.
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