The data miners (almost) know all your online secrets

Posted by John Lampard on Tuesday, 2 December, 2008 to the technology subset

I wonder if you would be safe from the probings of data miners even if you were part of a witness protection program…

Databases know more about you than you realise. A Carnegie Mellon University study recently showed that simply by knowing gender, birth date and postal zip code, 87% of people in the United States could be pinpointed by name. Websites can collect huge amounts of data from users. Retailers, for example, can track our every click, what we buy, how much we spend, which advertisements we see - even which ones we linger over with our mouse.

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