I’m sure we’ve all heard that Apple boss Steve Jobs is back at work after time off for medical leave. And while the company may have fared well during the stewardship of temporary CEO Tim Cook, it seems Apple can not run without both Jobs and Cook at the helm.
Cook is a great manager, a whiz when it comes to managing supply chains and keeping the trains running on time. He is vital to Apple. Jobs cannot do what he does. But neither can Cook do what Jobs does. The fact is, Apple needs both of them. Forgive me for the analogy I am about to make – but if you’ve seen the latest Star Trek movie, then you might understand how Cook and Jobs work together. Cook is Spock: low-key, cerebral, methodical. He’s the Apollonian counterpart to Kirk, the Dionysian hothead. Kirk is impulsive – but nobody would deny that he, not Spock, should be captain of the ship.
PS: and Fake Steve Jobs also appears to be back after a year or so in hiatus.








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