In other words, and I’m speaking “organically” here, phrases such as “values migration” and “paradigm shift” (sometimes used to smooth over a backflip) are a way of saying “we don’t really know ourselves what this is all about, or what might actually happen.”
New ideas, like fashion, have to start somewhere. When Jordan in Marketing lays down an energetic thirty minutes of incomprehensible marketing buzz-speak, I take a deep breath and attempt to hear his enthusiasm rather than his seemingly meaningless words. I remind myself of the time I walked to his office and threw down twenty minutes of arcane engineering reality and he gave me the benefit of the doubt. He clarified and we found a comfortable place to communicate.
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