It had to happen sooner or later, with the number of startups – and subsequently – entrepreneurs in circulation, it was only a matter of time before they began to assume celebrity status.
What’s warm, fuzzy and the perfect recession-era pitchman for everything from iPhones to laptops to credit cards? If you ask some of the country’s big advertisers, the answer would be: the entrepreneur. Trying to tap into the popular belief that entrepreneurs are somehow more authentic – and more innovative – than big corporations, a handful of the country’s highest-profile employers are tapping small businesses as spokesmodels.
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