Turn down “complicated” work, and keep the stuff you actually do simple. And if anyone knows such ideas can succeed, surely Michael Bierut does.
Keep it simple. Avoid ideas that require the same level of craftsmanship as those of, say, Canadian graphic designer Marian Bantjes. “Her work is extraordinary,” says Bierut. “I never have ideas that call for that same amount of effort, though.” Referring to the simple illustrations he creates for The New York Times’ editorial pages, Bierut explains that if commissioned in the morning, a designer should have an executable idea by 5 p.m. the same day. Otherwise, turn down the job.
Comments are closed. Please send a message if you want though.