What inspired the coke bottle shape? You may be surprised…

posted by John Lampard on Tuesday, 24 November, 2009 to the design and art subset

The famous contour shaped Coca-Cola bottle first appeared in 1915, with the shape being modelled on the look of two of the drink’s ingredients, coca leaves and kola nuts:

The first bottle was designed in 1915 by the Root Glass Company. The bottle designer, Earl R. Dean and his team decided to base the bottle design on the soda’s two ingredients, the coca leaf or the kola nut. Dean couldn’t find any photographs of either, but became inspired by the cocoa pod, and transformed the shape of the pod into a bottle.

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