What do designers do? Ask stupid questions of course

posted by John Lampard on Thursday, 3 December, 2009 at 11:51 am

Warren Berger spent two years studying designers in an attempt to understand what exactly it is that they do:

Designers question: to be more specific, they ask what Bruce Mau calls “the stupid questions” – the kind that are actually profound, but can make you look stupid because they address fundamental issues. When designers ask the powers that be, “Why are you doing things this way?” or “What are we really trying to accomplish here?” or “Does it have to have four wheels?” it can seem as if they’re bogging down the business meeting. But they are actually cracking open the door to real innovation and progress.

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