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Friday, 29 October, 2010

Aspiring content producers looking to make an impact online ought to study the methods of the three people behind New York based editorial website The Awl… one of a number of sites that thrives despite publishing content is not of the niche, or tightly focussed, variety.

In an age of hyper-targeted vertical sites, The Awl is all over the road. In the last week, the site published a column about foreclosures, a piece describing what it feels like to be chided by Gene Simmons, an illustrated essay on the virtues of the breaststroke, tips on picking up obnoxious hipster girls and yes, poetry in the, yes, poetry section.

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